Module 1ADELINE TAY YUNG
- In this chapter I will discuss the reasons why attitude research has had such a pervasive impact on consumer behavior.
- ADELINE TAY YUNG
Module 2 Adeline Tay Yung
- Multiattribute attitude models portray consumers' attitudes with regard to an attitude object as a function of consumers' perception and assessment of the key attributes or beliefs held with regard to the particular attitude object.
- Adeline Tay Yung
Module 3 Adeline Tay Yung
- It is important to recognize that much of what has been said about attitude formation is also basically true of attitude change.
- Adeline Tay Yung
Module 4 Adeline Tay Yung
- It is important to recognize that much of what has been said about attitude formation is also basically true of attitude change.
- Adeline Tay Yung